Goldwell Professional Hair Care and Hair Colour Products
Founded in 1948, Goldwell prides itself on being a hair care products manufacturer who creates the best hair products in the world, made specifically for hair salon professionals. Goldwell hair care products are sold exclusively by hair salon professionals, in authorized professional hair salons. Antonio Hair Design has proudly been among the growing list of Goldwell Authorized Hair Salons for years and we use Goldwell products on our clients in addition to being an authorized reseller of Goldwell Hair Care Products.
The Goldwell Color Cycle
Hair color is more than a single salon service or an assortment of products. It’s a cycle that begins in the salon, continues at home and begins again in the salon in the pursuit of color perfection for every client. It’s also a complete business concept based on the total process of caring for colored treated hair, beginning with client consultation, pre-color preparation continuing through the color service, post color service and transitioning into the home care color maintenance, coming full circle back to the consultation when the client returns to the salon. That concept forms the basis behind the Goldwell Color Cycle.
“At Goldwell, we are dedicated to color perfection,” explains Mario Argenti, CEO and president. “Just like premiere salon owners, colorists and stylists, we recognize that color brings out the best in a fabulous cut, challenges you creatively, generates the most referrals and represents the highest growth potential within your business through perfectly colored and cared for hair. That’s why we are emphasizing the importance the Color Cycle plays in everything we—and you— do as partners in our joint pursuit of and dedication to color perfection.”
From the initial professional consultation to the individual home care prescription, the Color Cycle represents a client-oriented color service package designed to create optimum color results. It also generates new opportunities for growing your salon’s bottom line with clients who are thrilled with their color. “That’s why Goldwell has designed our product portfolio to complement and support salons’ services, ensuring that your most important and basic canvas, your client’s hair, remains in optimum condition,” says Mario Argenti, CEO and president.