L’Oréal Professionnel INOA
Antonio Hair Design is excited to announce that L’Oréal Professionnel INOA hair color system is here! INOA stands for “Innovation, NO Ammonia” and heralds a revolution in color technology.
While having great hair color is fabulous, the process of getting great hair color has not always been so pleasant: “Permanently dyeing hair goes hand in hand with damaging it. The process dries out hair and leaves it jagged. Ammonia — used to open the hair fiber so that dye molecules can nestle in — is as delicate as a can opener. It also smells horrid and sets delicate scalps afire.” Well, not anymore!
Discover the Hair Colour of the Future
The INOA permanent color line uses an odorless, non-itchy oil delivery system (ODS) which leaves hair as smooth as before color was applied. L’Oréal did not invent ammonia-free permanent color, they merely perfected it. A number of ammonia-free demi-permanent and permanent hair colorants already exist, yet these fail to match the potential of ammonia-based color. INOA’s three-part system — made up of an oleo gel, a developer, and the actual hair color — at last provides the lift, the trueness of tone, the vibrancy, the coverage and the staying power that, until now, only ammonia could deliver.
Infinite Haircolour with a Palette of 50 Shades
- Exact and predictable shades: true neutralizing cool shades, vibrant and luminous warm shades
- Lightens up to three levels
- Exceptionally even colour from roots to ends
- Perfect coverage of 100% grey hair
Little about the chemistry of hair coloring has changed since 1907 when French chemist and L’Oréal founder, Eugène Schuller, developed the first safe, commercial hair-color formula. Just over a century later, L’Oréal again fulfills the aim of its guiding principles: research and innovation in the interest of beauty. Please tell your L’Oréal-trained Stylist at Antonio Hair Design you would like to experience INOA on your next visit.